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    Home » Why ASICS Chose a Samoyed Named Felix to Lead Their Wellness Campaign
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    Why ASICS Chose a Samoyed Named Felix to Lead Their Wellness Campaign

    Dr. Gaurav GulatiBy Dr. Gaurav GulatiMay 15, 2025
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    ASICS Chose a Samoyed Named Felix
    Image Credit: Instagram @asics

    Meet Felix the Samoyed, the travel-loving, snow-digging, tail-wagging superstar who’s changing how the world sees life with dogs. At 7 years old, Felix has already traveled to 36 countries with his human companions, Julia and Sven. From mountain hikes to beach strolls, Felix proves that dogs don’t just belong at home — they belong on every journey.

    Felix looks like a real-life polar bear with his fluffy white fur, and he has a personality that’s just as big. He’s famous for his joyful zoomies, silly ear dances, and heartwarming videos shared on Instagram @thetraveltellers and @wanderlust_samoyed. With over a million followers, Felix’s adventures make people all over the world smile.

    But Felix is more than just cute he’s a dog on a mission. He’s now the official ASICS “Mind’s Best Friend” ambassador, helping spread the message that dogs improve our mental and physical health. According to a new ASICS study with 28,000 people worldwide, 65% of dog owners say their dog is their biggest motivator to move even more than friends, family, or personal trainers.

    The research also showed that:

    • 83% of dog owners feel happier after exercising with their pet.
    • 79% feel less stressed.
    • Dog owners are 31% more likely to meet weekly exercise goals — averaging 210 minutes of activity!

    Felix is now a spokes-dog for this message, showing how daily walks, runs, or playtime with your furry friend can truly boost your mood. As Professor Brendon Stubbs from King’s College London says, dog owners had mental wellbeing scores 18% higher than non-dog owners.

    Whether he’s hiking through forests or dancing on snowy trails, Felix shows us that life is better when we move -especially with our dogs by our side. So the next time your pup nudges you for a walk, remember: they’re not just asking for fun — they’re looking out for your health, too.

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